Why have US tech giants Uber sunk in China? Its legal status, plans in Asia

https://youtu.be/jndu38nTQaA

China's ride-hailing service Didi Chuxing on Monday announced a strategic deal with Uber China. Under the agreement, Didi Chuxing will acquire all assets of Uber China including its brand, business operations and data. Didi will also obtain a minority equity interest in Uber.

The acquisition has sparked strong reactions among the US and other Western media. They portrayed the deal as "Uber's surrender" to Didi, repeating the failures of other American high-tech firms in China.

An article in The New York Times claimed that over the last couple of decades, Amazon, Facebook, Google and other American technology giants, like an imperial armada, rolled out from North America's West Coast, to "try to establish beachheads on every other continent. But when American giants tried to enter the waters of China, the world's largest Internet market, the armada invariably ran aground."

The US media advocate that China's problem is largely to blame for the sinking of the American high-tech armada. According to them, the Internet has been divided into two parts - the Chinese Internet and the Internet of the rest of the world. The Chinese Internet lacks transparency and is subject to the government supervision. Only homegrown firms can adapt to it.

The Internet does have its own supervision system, but the supervision is fair to both local and foreign companies. US Internet giants are at the helm of networking technology development, while Chinese homegrown companies as a whole still lack the ability to lead the industry. As the US firms are naturally in an advantageous position, what makes domestic Chinese firms triumph over them?

Despite starting by imitating US companies, Chinese Internet giants have based themselves on China's realities. They not only have extensively made technical innovations in accordance with the demands of Chinese users, but also adapted their business modes to the Chinese market and other non-market factors. But when US firms operate in China, they often confound the core pursuits of Chinese users.

Take Google. Bound by values and emboldened by support from netizens who are well-disposed toward the West, Google had developed the ambition to transform China. But it made a strategic misjudgment of the Chinese market. When it was squarely at odds with the Chinese government, it didn't have support from the majority of Chinese netizens.

With growing strength, China's local Internet companies are becoming more confident and their employees are more industrious. All these add to their chances of defeating foreign competitors.

Apart from the Internet industry, foreign enterprises are also facing fiercer competition from their local rivals. The vitality of China's own business is being continually unleashed. If foreign companies want to win in the Chinese market, they have to invest more efforts. Don't use politics as an excuse for their failures. It won't be of any help. - Global Times

Legal status of app-based ride-sharing a new start

A Chinese mobile phone user uses the taxi-hailing and car-service app Didi Chuxing on his Apple iPhone smartphone in Jinan city, east China's Shandong province, Feb 22, 2015.[Photo/IC]

https://youtu.be/tWC74SRSgsk

Customers love them, because private transportation has never been this convenient, efficient, and accessible.

Taxi drivers oppose them, because their rapid expansion and popularity have resulted in conspicuous customer drain for the traditional taxi market.

Government regulators find them concerning, because they do raise questions about safety, fairness and legitimacy. Not to mention, they do not fit into any existing regulatory framework.

Which is why mobile app-based ride-sharing services, such as Uber and various indigenous cousins, have found themselves in a largely undefined gray zone.

In Beijing, for instance, where Uber and its Chinese look-alikes have grown phenomenally, contracted drivers have been operating in stealth mode for fear of heavy fines.

But despite all the complaints, resistance, even bans in some places, Uber and similar services have continued mushrooming and prospering.

The popularity of app-based ride-sharing has a lot to do with dissatisfaction with taxi services in the pre-Uber days.

In China, however, it goes far beyond a more pleasant user experience. Multiple recent surveys have highlighted the new services' role as job creator.

Uber and its local peers have reportedly become an important income provider for workers displaced in the process of reducing industrial overcapacity. One survey even reported that being a contracted driver for Uber or a similar ride-sharing service provider is the only source of income for more than half of the workers laid off recently in the coal and steel industries.

Given the obvious loopholes in operation and management of such services, especially with regard to driver certification, security guarantees and taxation, it is certainly necessary to regulate the industry.

But an all-win, all-happy solution is difficult to arrive at precisely because such services are too new, too complicated for regulators.

The authorities made a daring, respectable move on Thursday by giving app-based ride-sharing legal status and introducing standards for the new sector.

Yet although it has been reviewed and revised repeatedly based on feedback from the public, the regulatory regime unveiled still needs further research and clarification.

The stipulations show plenty of thought has been given to key problems surrounding the brand-new business model. But they do display the inclination to include the new services into regulators' modus operandi, and render them another part of the traditional taxi service market.

Such an inclination may undermine the otherwise promising prospects of something the public clearly wants. - China Daily

Uber plans to boost resources in SEA, India

Out of China: A man walks past an Uber station outside a shopping mall in Beijing. Didi Chuxing said on Monday it will buy Uber’s operations in China, putting an end to a year-long war between the world’s two largest ride-sharing companies. — AFP

This comes after sale of China ops to Didi Chuxing

SINGAPORE: Uber Technologies Inc will redeploy 150 engineers from its China operations to other key markets such as Southeast Asia after agreeing to sell its business in the world’s most populous nation, according to people with direct knowledge of the plan.

The San Francisco-based employees will develop new features such as mapping as it boosts services for the region that includes Singapore, Thailand and Indonesia, the people said, asking not to be identified as the matter is private.

Didi Chuxing said on Monday it will buy Uber’s operations in China, putting an end to a year-long war between the world’s two largest ride-sharing companies.

The China deal will also allow Uber to free up capital to double down on putting resources into other markets and hire more engineers locally in India, the people said. Uber has a total global workforce of about 8,000, spanning engineering, marketing and operations. Uber declined to comment.

Uber’s shift is a sign it won’t let up in its battle for customers elsewhere in Asia even after reaching a peace deal for China.

The world’s most valuable startup competes with Singapore-based Grab for ride-hailing customers in South-East Asia, a region that also includes Malaysia and Vietnam, while also tackling Go-Jek in Indonesia and going head-to-head with Ola in India.

Didi is in an alliance with Grab, Old and Lyft Inc. that unites four rivals to Uber. It’s not clear what impact the China deal will have on that alliance.

Grab chief executive officer Anthony Tan sent an internal memo to employees yesterday, reassuring them Didi’s victory showed that local companies are better positioned for dominance of the local market and he expected Uber to put more resources into the region.

Grab operates in 30 cities across six countries. Having raised more than US$15bil and valued at US$68bil, Uber has a long bench of investors from venture capitalists and hedge funds to sovereign wealth funds.

Since its inception in 2012, Grab has raised at least US$680mil, based on disclosed information, with investors including Vertex Venture Holdings Ltd, Tiger Global Management LLC, Hillhouse Capital Management Ltd, SoftBank Group Corp, China Investment Corp and Didi.

Under the Didi deal, Uber and its backers will have a 20 percent economic interest in China’s largest ride-sharing company. — Bloomberg

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More South Koreas opt for tech startups instead of 'chaebols' and beyond Samsung

Incubator: The Yongsan startup incubator centre in Seoul. The government has poured billions into startups, in line with the president’s push to foster a ‘creative economy’ that would move beyond the traditional manufacturing base. — AFP

SEOUL: As an engineering major at Seoul’s Yonsei University, Yoon Ja-young was perfectly poised to follow the secure, lucrative and socially prized career path long-favoured by South Korea’s elite graduates.

But the idea of corporate life in an industrial giant like Samsung, however well-remunerated, simply didn’t appeal so instead Yoon joined the swelling ranks of young Koreans looking to make their mark in the volatile world of tech startups.

In her final year at college, Yoon, now 26, created a Pinterest-style image-sharing app, StyleShare, for fashion-conscious young women.

“I was always into fashion, and there were so many moments that I wanted to grab someone on the street and ask what is that pretty dress or pair of shoes she’s wearing,” Yoon said.

“All the fashion magazines only talked about expensive brand clothes, which didn’t help ordinary people like me,” she said.

The app became a hit and now has more than one million users.

Yoon said her parents initially panicked when it became clear the app was more than a fun hobby and she wasn’t going to get a “real” job. “But they soon became strong supporters,” she said.

Her father, a loyal LG employee for two decades, even offered some of his retirement savings to help kick-start the business.

For her parents’ generation nothing matched the stability and prestige that came with a job in one of the family-run conglomerates, or “chaebols”, that dominate the national economy.

The likes of Samsung, LG and Hyundai remain magnets for many of the country’s brightest graduates. But with the global economy in low gear and the smartphone era opening new doors, an increasing number like Yoon are forsaking a rigid career structure to try tech entrepreneurship.

The number of new “venture firms” – high-risk, largely tech-related enterprises – stood at 30,053 last month, according to the state-run industry tracker Venturein.

That figure was almost double the 15,401 registered in 2009 – a milestone year when the first iPhone went on sale in South Korea and brought the app-making industry with it.

Under President Park Geun-hye, the South Korean government has poured billions of dollars into startups, in line with her push to foster a “creative economy” that would move beyond the country’s traditional manufacturing base.

“There is an astounding amount of money, from both the private and state sectors, flowing around in the market right now,” said Jang Sun-hyang, investment director at Mashup Angels, a Seoul-based startup incubator.

“The word ‘startup’ didn’t even register in the public consciousness in, say, 2011. Now it’s one of the hottest buzzwords among college kids,” Jang said.

According to government data, the pool of private and public investment available to tech startups stood at 2.5 trillion won (RM8.4bil) in 2014, up 62% from a year ago.

South Korea’s hyper-wired populace also offers a fertile ground for tech businesses – most households have broadband access and 80% of people own smartphones.

More than 60% of smartphone users – the highest ratio in the world – use ultra-fast 4G service that allows users to download a feature-length film in a few minutes.

Google is set to open “Campus Seoul” this year to help train budding startup firms and facilitate their expansion, while Samsung and LG are also boosting investment in startups.

As the number of other incubator centres popping up offering office space, business advice and potential investment opportunities rise, the capital is drawing comparisons with US tech haven Palo Alto in Silicon Valley.

But challenges remain. The relatively small domestic market means successful start-ups have to look overseas if they want to keep growing.

Crossing language and cultural barriers can be daunting, even for established firms like Kakao Talk, the South’s top mobile chat app with 48 million global users which has struggled to expand into Southeast Asia.

And the consequences of failure are high in a society where experience counts for little if there is no successful outcome. — AFP

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A booming WhatsApp posts mixed message as strong rivals emerge in Asia; War of the Apps heats up in China

 
 What's inside WhatsApp? 

WhatsApp: A booming smartphone message service

SAN FRANCISCO - WhatsApp was launched five years ago as a shot at doing to text messaging what Skype did to telephone calls.

If Facebook's move to buy the startup in a cash-and-stock deal valued as high as US$19 billion (S$24 billion) is any indication, the California-based WhatsApp may have hit the mark.

The firm founded by former Yahoo employees Brian Acton and Jan Koum in 2009 took its name from a play on the phrase "What's Up," according to its website.

They also devoted themselves to a credo of "No Ads. No Games. No Gimmicks."

A note stating just that and signed by Acton remains taped to Koum's desk, according to venture capital firm Sequoia, which invested in the startup early and stands to cash in big time on the Facebook take-over.

The "contrarian approach" of gathering no information about users for targeting ads was shaped by Ukraine-born Koum's aversion to tactics of secret police in communist countries, Sequoia partner Jim Goetz said in an online note.

"Jan's childhood made him appreciate communication that was not bugged or taped," Goetz said.
"When he arrived in the US as a 16-year-old immigrant living on food stamps, he had the extra incentive of wanting to stay in touch with his family in Russia and the Ukraine."

Koum remained true to those ideas when, after working at Yahoo with his "mentor" Acton, he turned to building WhatsApp, according to Goetz.

The stated mission was to build a better alternative to traditional SMS messaging in a world where smartphones were clearly becoming ubiquitous.

The founders jokingly described themselves at the website as "two guys who spent combined 20 years doing geeky stuff at Yahoo! Inc."

WhatsApp is a platform for sending images, video, audio, or text messages for free over the Internet using data connections of smartphones.

The application is free, but after using it for a year, there is an annual subscription fee of 99 US cents.

"We feel that this model will allow us to become the communications service of the 21st century, and provide you the best way to stay in touch with your friends and family with no ads getting in the way," the startup said in a blog post discussing pricing.

WhatsApp is reported to have grown stunningly fast to more than 450 million users and said to handle 50 billion messages daily.

As of the start of this year, WhatsApp had 50 employees, more than 30 of them engineers. While the company has its headquarters in the California city of Mountain View, where Google has its main campus, most of the engineering work is reportedly done in Russia. - AFP

In Asia, WhatsApp posts mixed message for Facebook

Singapore: WhatsApp may be hugely popular but its forays into Asia, the world's biggest mobile market, have had mixed success, raising questions about whether it can sustain the explosive growth Facebook Inc cited to justify its $19 billion price tag.

Data from app metric company App Annie, for example, shows that WhatsApp ranks as the top communications app in only three of 13 Asian countries tracked - Hong Kong, India and Singapore.

"WhatsApp has been a strong player in Asia, but in the past year has faced strong competition from LINE and WeChat," said Neha Dharia, India-based analyst for Ovum, a technology consultancy. "WhatsApp has not been displaced by these players, but has seen stiff competition in growing its market share."

Facebook said on Wednesday it would buy WhatsApp for $19 billion in cash and stock, in a deal worth more than Facebook raised in its own IPO. [ID:nL3N0LO52J]

For sure, WhatsApp has been phenomenally successful. For many users it has replaced sending costly texts, or SMS messages. Since its launch in 2009 it has built an active monthly user base of 450 million users.

A survey by marketing and research company Jana found WhatsApp to be the most used messaging app in all the countries it surveyed - India, Kenya, Nigeria, South Africa, Brazil and Mexico - beating competitors by a huge margin. 

The reason: users most prize the basic functions it offers - ad-free chat and photo sharing.

WhatsApp subscribers sent 18 billion messages a day in January. The overall market is growing rapidly: According to Ovum, 27.4 trillion such messages were sent last year; this year that figure will be close to 69 trillion.

CHINA CALLING

By hooking up, Facebook and WhatsApp may be able to take on those markets that have been elusive to Facebook so far. With Facebook blocked in China, and lagging Twitter Inc and Naver Corp's LINE in Japan, WhatsApp "is a potential avenue for Facebook" into those markets, said Vincent Stevens, a senior manager for telecoms consultancy Delta Partners.

Forrester, a consultancy, forecasts that China will have more than 500 million smartphones this year.

And in the fast growing smartphone market of India, says Neil Shah, research director of devices and ecosystems at Counterpoint Research, local users now account for almost 9 percent of total active WhatsApp users around the world - some 40 million of them.

But Facebook and WhatsApp face formidable foes. Where once messaging apps were simply about messaging, now Tencent Holdings Ltd's WeChat, LINE and KakaoTalk offer a slew of additional services, from icons and games to buying goods and services.

"LINE and the others are very different to WhatsApp. They're much more innovative in the business models they engage in," says Michael Vakulenko of VisionMobile, a UK-based consultancy. "They are innovating much faster than WhatsApp and going in a different direction."

This could prove decisive in Asia - the biggest battleground for social messaging apps - where no single player dominates.

Data from market research company Nielsen, for example, showed BlackBerry Messenger as the most downloaded messaging app in Indonesia last October, the latest data available, while Viber, bought by Japanese online retailer Rakuten Inc for $900 million last week, was the most popular in the Philippines, and LINE in Thailand.

WhatsApp was third in Indonesia, second in Malaysia and not in the top-10 in the Philippines or Thailand. And while locals say WhatsApp remains the default messaging app in Indonesia, some notice a shift.

FICKLE FORTUNES

Jerry Justianto, who runs a radio station network in Jakarta, says he's noticing fewer of his friends using WhatsApp than before. "I think it's reached a plateau in Indonesia," he said. "I see a lot of WhatsApp accounts in my list are inactive."

A survey by market research firm On Device Research late last year found that while nearly two thirds of Indonesians surveyed had installed WhatsApp, less than half used it at least once a week, compared to three quarters of Brazilians who had installed it.

Part of the problem, Justianto says, is that WhatsApp's approach of linking accounts to a phone number doesn't suit Indonesians who change their SIM card frequently. "Some of my early adopter friends are moving to Telegram messenger, where you can activate multiple devices with one number."

Telegram, which offers much the same features as WhatsApp, is evidence of the fickleness of users. The app is free and heavily encrypted, and is popular in some countries. In Spain, for example, it has risen from its launch last year to be the No.1 communications app in Google's Play store, at the expense of WhatsApp, according to App Annie data.

This, said one executive at a handset company in Spain, was partly because of a viral campaign among users to switch, and partly because many users dumped WhatsApp before they were charged at the end of their first, free year.

GETTING USERS TO USE MORE

Across Asia, the fragmentation is evident to users such as Martin Tomlinson, Asia Pacific director for On Device Research, who says he has installed at least six messaging apps for work: "I need to have at least three of these on my phone because that's how my clients communicate."

LINE, for example, considers its top markets as not only Japan but also Taiwan, Thailand and Indonesia. Now, says Simeon Cho, general manager at LINE Plus, which handles LINE's ex-Japan business, the goal is less about winning new users than getting existing ones to use the app more frequently.

Kakao, which started the KakaoTalk messenger service in 2010 and has since grown rapidly to 130 million users, said it was also focusing heavily on Southeast Asia, where there is relatively low smartphone penetration and no dominant messenger service.

And for China's Tencent, KakaoTalk and LINE are more of a threat overseas than WhatsApp, as the company's WeChat expansion is focused on Southeast Asia.

WhatsApp would only pose a serious threat if the likes of Tencent were to expand farther west. "This means it's now going to be more difficult for LINE to win in North America and Europe," said Serkan Toto, a Tokyo-based technology consultant.

 - By Jeremy Wagstaff Reuters

Facebook deal sends message to WhatsApp's Asia rivals

HONG KONG - Facebook's stunning US$19 billion (S$24 billion) deal for messaging service WhatsApp places the social network in an arena where competition is fierce, particularly in Asia, where fast-growing chat rivals dominate their home markets.

The multi-billion dollar valuation of WhatsApp is based on expectations that its 450 million monthly users will eventually pass one billion, powering the social network's drive into the fast- growing mobile space - particularly in emerging markets, where the simplicity of the messaging app can thrive on less expensive phones.

But it is not the only service gaining traction around the world, particularly in parts of Asia, where players such as WeChat in China, Kakao Talk in South Korea and Line in Japan dominate - and, according to analysts, show greater potential for making money given their different products and strategies.

While WhatsApp, which is free to download but charges users US$1 per year, is popular in some Asian markets such as Hong Kong and Singapore, services such as Line, WeChat and Kakao have also expanded around the region and beyond.

"Mobile-messaging apps are growing fast in Asia," noted Elinor Leung and Seung-Joo Ro in a report for regional brokerage CLSA.

"While Facebook dominates the US, mobile-messaging apps such as WhatsApp, Line and WeChat have rapidly taken over Asian SNS (social networking service) markets, especially in the emerging markets."

WhatsApp currently has a larger base than each of the three Asian services but they are growing fast, particularly when it comes to emerging markets, where smartphones or less expensive "feature" phones are seeing explosive growth.

CLSA noted that "Asian mobile-messaging apps like Tencent's WeChat and Naver Corp.'s Line should be valued at a premium to WhatsApp with their wider service offerings and higher revenue potential from games to e-commerce and payment."

WeChat is currently valued by CLSA at US$35 billion and Line at US$14 billion.

Global social messaging volumes are expected to reach 69 trillion and subscribers to such services 1.8 billion by the end of 2014, according to data from market research firm Ovum.

"In SouthEast Asia there is a huge tussle for market share," Neha Dharia of Ovum told AFP.

"WhatsApp will be able to claim the Facebook share of those markets as well, making it hard for these other guys to grow."

WeChat

WeChat, or "Weixin" in Chinese, is a free instant messaging and social media mobile application developed by Chinese Internet giant Tencent and officially launched in January 2011.

It has not only become a popular mobile communications tool in China - where Facebook is mostly blocked and WhatsApp usage is comparatively low - but has also attracted tens of millions of users in overseas markets.

The Facebook deal values active WhatsApp users at US$42 a piece. According to analysts with Japan's Mizuho bank, WeChat is worth twice that amount "on the back of its gaming, [commerce] and mobile payment potential".

WeChat's number of monthly active users worldwide reached 272 million by the end of September last year, more than doubling from a year earlier amid a drive to attract more users in countries such as India, Spain and South Africa.

WeChat provides text, photo, video and voice messaging services on major mobile platforms. It also offers games, online payments and taxi booking.

Line

Launched in 2011 as an instant message and free voice call app, Line - whose parent company is South Korea's Naver Corp. - has grown to 350 million users worldwide and aims to hit 500 million this year.

Its user-friendly interface and voice communication capacity have helped it become one of most successful apps in Japan, while also seeing popularity in Thailand, Taiwan, Spain and Latin America.

The app is best known for "stickers" - cartoon-like images purchased by users, sales of which are core to Line's revenues.

Kakao Talk

Launched in 2010, Kakao Talk is used by 95 per cent of South Korea's smartphone users and boasts 130 million users worldwide. It is reported to be preparing for an initial public offering next year that could value it at US$2 billion.

The free app allows users to send messages, pictures, soundbites and video via the Internet, either on WiFi or through cellphone networks.

Gifts can be bought using Kakao's online shopping facilities, a feature that helped push revenue last year to 230 billion won (US$215 million) from 46 billion won a year ago.

It is eyeing Southeast Asian markets including Malaysia, the Philippines and Indonesia where it is fighting for market share against Line and WeChat.

Viber

Developed by Cyprus-based Viber Media, which was founded in 2010, the service boasts 280 million users and was recently purchased by Japanese IT firm Rakuten for US$900 million - or roughly US$3 per user. It allows free text messages and phone calls as well as video messaging. It recently launched a service allowing desktop users to call non-Viber users' mobile phones, in a challenge to Skype, owned by Microsoft.

Analysts have questioned whether it can make more money from customers in the same way that the likes of Line and WeChat have, leading to Rakuten's share price plunging as much as 13 per cent on the first trading day after it announced the deal.

- AFP

War of the apps heats up in China

In the Battle between the two Chinese Internet giants Alibaba and Tencent, the consumers are the real winners.

 

RAISING a hand to flag down a taxi by the streets could be passé in China, or at least in the eyes of the taxi booking app developers.

Two popular mobile apps, Kuaidi Dache and Didi Dache (“dache” means taking the taxi), make it possible for passengers to hail a cab without flailing an arm, but just tapping on their smart phones.

The war between the two apps, which are backed by Chinese Internet giants Alibaba Group and Tencent Holdings Ltd respectively, has gotten more intense this week.

On Monday, Didi Dache announced that it was going to revive its 10-yuan (RM5.42) rebate programme for users who book a cab and pay via Tencent’s instant messaging app Wechat.

Every passenger is entitled to receive a subsidy of 10 yuan each trip, for up to three trips a day.

For taxi drivers in Beijing, Shanghai, Shenzhen and Hangzhou, a reward of 10 yuan awaits for up to 10 bookings they successfully respond to through Didi Dache.

Cabbies in other cities will receive 5 yuan (RM2.71) for the first five trips and 10 yuan for the next five trips.

To prevent users from cheating, Didi Dache said it would block passengers and drivers who reach mutual agreements to use the app only after the passengers get into the cabs, with the motive of earning the rebates.

Didi Dache reportedly poured in 1bil yuan (RM542.18mil) for this round of subsidy.

Kuaidi Dache was quick to follow up with an “always-one-yuan-more” reward.

Users who hail a cab through its app and pay via Alibaba’s mobile payment service Alipay Wallet were promised that they would always enjoy one yuan more than users of its competitor.

It is not the first time these two apps are using these tactics to entice users.

In January, Didi Dache rolled out the 10-yuan rebate promotion, prompting Kuaidi Dache to offer the same rebate in response.

When Didi Dache reduced the 10-yuan incentive by half on Feb 10, Kuaidi Dache seized the chance to announce that it would retain the 10-yuan offer.

Now that Didi Dache has readjusted the rebate back to 10 yuan, Kuaidi Dache has decided to have the upper hand by pledging “always-one-yuan-more”.

However, just a day after these announcements were made, Didi Dache upped the rebate once again. Passengers would now receive between 12 yuan and 20 yuan (RM6.51 and RM10.84) per trip.

Kuaidi Dache followed suit to offer a subsidy of at least 13 yuan (RM7.05) per trip.

While Didi Dache offered 10,000 free trips a day to lucky passengers, Kuaidi Dache pledged 15,000 free trips a day.

It appeared that there was no end to this intense price war.

This “war” between the two apps is only one segment of the fierce rivalry between the two Internet companies, Tencent and Alibaba.

Tencent owns Wechat while Alibaba has developed a similar app known as “Laiwang”.

Alibaba bought 18% stake of the popular Twitter-like service Sina Weibo last year, which is the contender of Tencent’s Wechat.

Last week, Alibaba offered to purchase mobile mapping app AutoNavi. Tencent, meanwhile, already has a mapping service that boasts a similar function to Google’s Street View.

This latest contest in the taxi-booking app was seen as a tactic to encourage smart phone users to adopt the habit of using mobile payments.

During the just-concluded Chinese New Year holiday, Wechat users went gaga over the electronic angpao.

They had to first link their bank accounts to Wechat before they could give or receive money among their circle of friends.

According to Beijing Times, from the eve until the eighth day of Chinese New Year, more than 40 million angpao were handed out in the activity participated by more than eight million people.

Even Alibaba’s founder Jack Ma described the phenomenon as a “Pearl Harbour attack”.

In a poll on finance.ifeng.com, 70.42% of some 5,600 respondents felt that the war of taxi booking apps between Tencent and Alibaba was not a vicious competition.

Almost half of them believed that what mattered most at the end of the day was the product experience.

They were of the opinion that the company with the better service would prevail, in contrast to only 23.38% of the respondents who predicted that the one with bigger financial capability would eventually be declared the winner.

With the two giants locking horns and trying to outdo each other, many believed that the consumers are the biggest beneficiaries.

The rebates did not have a reported deadline. Until the cash rewards are withdrawn, users can continue to enjoy the subsidies to save some pennies.

Contributed  by Tho Xin Yi The Star/Asia News Network

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